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Email marketing-Direct Marketing
There are two kinds of marketing- direct and indirect. Email marketing is a kind of direct marketing. It uses electronic mails for sending and receiving messages with audience.. In other words, we can say that sending emails to customers is called e-mail marketing. A more appropriate definition of email marketing isSending e-mails aiming make good relations between a merchant and its customers and promoting loyalty of customer ·Or we can say that Email marketing refers to the emails being sent across the Internet. According to an estimation made by various researchers as in the year 2004, the incomes of e-mail Marketing have exceeded around $1 billion. Emails sent in case of Email marketing must possess information useful to the needs and requirements of customers. Apart from providing information regarding the company profile, it should also provide information regarding the products you sell. Further, a particular content, or a message, or any other information that is beneficial for your customer must be included. Certain businesses possesses both a plain as well as a text edition of their email,but beginners should follow the plain text.
Advantages of Email Marketing:
E-mail marketing is famous among companies due to following reasons:
1.It is cost effective as compared to direct mailing or newsletter printing.
2.When it is done effectively, then return on investment also becomes high.
3.It is quicker, as compared to the mailed advertisement.
4.With its help, an advertiser is capable of delivering the message himself to his customers, as compared to a website in which a customer has to come in ·
5.It is easy to track..